The Greatest Story Never Told

Mapping the potentials of a green economy.

This whitepaper captures the essence of the discussions that took place on October 12th and 13th, 2011, when more than 550 sustainability experts and leaders from more than 20 countries embarked on a journey into unknown territory.

Convened in Copenhagen by the Green Growth Leaders, they spent two days in workshops and at roundtables, working together to understand and describe how a new and more sustainable economic model can improve our lives and societies. Mapping the potentials of a green economy is hard, but nevertheless necessary if we want to create the enthusiasm and ownership needed to accelerate the green transition. So this is what was tried here.

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