Greenhushing – når virksomheder holder mund med grønne tiltag
9. oktober 2020 kl. 05.00
Af Nicklas Larsen & Casper S. Petersen
Hhv. seniorrådgiver og udgivelseschef, Instituttet for Fremtidsforskning
I 2019 lancerede sportsgiganten Adidas en storstilet markedsføringskampagne: Tøjproducenten lovede det år at sælge hele 11 millioner par sko produceret delvis af såkaldt ’ocean plastic’.
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