Ansvarlighed er blevet det rene vand for Coca-Cola
28. august 2010 kl. 16.35
Der var betydelig skepsis, da Coca-Cola for et par år siden indgik et samarbejde med Verdensnaturfonden (WWF) for at bidrage til at løse klodens problemer med vandmangel.
Mange anså virksomheden for selv at være en del af problemet. Det nye samarbejde var blot en markedføringsgimmick, lød det.
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