The Innovation Toolbox A Guide to New Design

Strategic design agencies are becoming innovation partners Helps identify challenges and work out solutions Front runners among the “new design” agencies such as IDEO, Bruce Mau Design and Humantific are working hard at becoming strategic innovation partners for corporate clients. And they are in the process of developing new methods to help identify the challenges ahead and develop user oriented solutions. These agencies combine traditional design skills with disciplines such as psychology, anthropology and knowledge management, thus making the designers inspiring collaboration partners. Another important feature of the strategic design agencies is that client know-how and experience are brought into play and become important parts of the “new design” process. The client not only benefitting from the final result, but also from the process itself.