Sådan spiller nudging på vores irrationelle sider
10. marts 2019 kl. 20.55
Da Richard Thaler, den ene af forfatterne til bogen ’Nudge’, i 2015 blev formand for den amerikanske sammenslutning af økonomer, konstaterede han, at opgøret med det rationelle menneske var gået fra at være en nicheteori til at være den gældende logik.
"The lunatics are running the asylum now," sagde han med vanlig humor.
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